Lek Display principle
Lessons from Andean Cock-of-the-rock
Enter the lek.
Flame-Crest Lek Calling
Core lesson
Be visible where the right audience gathers.
Biological basis
Andean cock-of-the-rock males gather at leks and use bright crests, calls, and displays to attract mates.
Best use cases
Where this lesson tends to be most useful in practice.
Being noticedCreative performanceCourtship energyPublic presentationRight audience