AnimalDex
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AnimalDex brand resources

Meet the mark behind the animal world.

Official AnimalDex logos, colors, typography, and practical guidance for presenting our brand clearly and consistently.

Download primary logo

01 · Official assets

The spiral paw is our primary symbol. Use the combined lockup when the audience may not already recognize AnimalDex.

02 · Usage

Give it room to breathe.

Keep clear space around the mark equal to at least one outer paw pad. At small sizes, use the symbol rather than forcing the full wordmark into limited space.

Do

  • Use the supplied artwork
  • Maintain the original proportions
  • Use a calm, high-contrast background
  • Keep the mark legible and unobstructed

Avoid

  • ×Stretching, skewing, or rotating
  • ×Recoloring individual parts
  • ×Adding shadows, outlines, or effects
  • ×Placing it over visually busy imagery

03 · Color

Wild, vivid, grounded.

AnimalDex Lime

#9DCD20

Signal Lime

#E2FF57

Forest

#0F2601

Canvas

#07100B

Cloud

#F4FFF5

AnimalDex lime is an accent, not a page background. Pair foreground and background colors with sufficient contrast, particularly for body copy and interface controls.

04 · Typography

Distinctive headlines. Effortless reading.

Cal Sans · Display

Discover the extraordinary.

Onest · Body and UI

Onest keeps field guides, animal profiles, and product interfaces friendly and readable across screen sizes.

Need a different format?

For press, partnerships, co-branding, or a format not provided here, contact us before recreating or modifying the logo.

Request brand assets