Symbol · dark background
Download WebPAnimalDex brand resources
Meet the mark behind the animal world.
Official AnimalDex logos, colors, typography, and practical guidance for presenting our brand clearly and consistently.
Download primary logo01 · Official assets
The AnimalDex logo
The spiral paw is our primary symbol. Use the combined lockup when the audience may not already recognize AnimalDex.
02 · Usage
Give it room to breathe.
Keep clear space around the mark equal to at least one outer paw pad. At small sizes, use the symbol rather than forcing the full wordmark into limited space.
Do
- Use the supplied artwork
- Maintain the original proportions
- Use a calm, high-contrast background
- Keep the mark legible and unobstructed
Avoid
- ×Stretching, skewing, or rotating
- ×Recoloring individual parts
- ×Adding shadows, outlines, or effects
- ×Placing it over visually busy imagery
03 · Color
Wild, vivid, grounded.
AnimalDex Lime
#A7F432
Primary Green
#21C05E
Deep Forest
#0D2A16
Near Black
#07100B
White
#FFFFFF
Muted Text
#A8B0AA
AnimalDex lime is the fill for primary buttons and accents. Use primary green for supporting states and maps, near black for canvas, and muted text for supporting copy. Pair foreground and background colors with sufficient contrast.
04 · Typography
Compact headlines. Clean reading.
Barlow Condensed · Titles, hooks, subtitles
SemiBold, Bold, and ExtraBold. Compact, tall, and adventurous without becoming messy.
Discover. Collect. Conquer.
Scan animals in the wild and level up your discoveries.
Inter · Body and UI
Medium and SemiBold. Clean, modern, and aligned with the AnimalDex app UI.
Inter keeps field guides, animal profiles, and product interfaces readable across screen sizes.
Buttons, navigation, and supporting copy stay in Inter so the condensed display type can do the work of the hook.
Need a different format?
For press, partnerships, co-branding, or a format not provided here, contact us before recreating or modifying the logo.